Beer Culture 2020: A Reflection of Austria's Passion for Beer

Unveiling the Insights and Trends of Austrian Beer Culture

The Beer Culture Report 2020 is a testament to Brau Union Osterreich's commitment to not only brewing exceptional beers but also fostering a thriving beer culture in Austria. The report aims to constantly improve and enhance the beer culture experience in the country.

In order to present the extensive data and figures provided by the market research institute in a clear and accessible manner, Brau Union Osterreich collaborated with Red Bull Media House GmbH to create visually engaging graphics and symbols. These graphics, such as flower tendrils representing the environment and sustainability, and shopping carts symbolizing purchase frequency, make the numbers and statistics easily understandable.

The report itself is a work of art, printed on LuxoArt Samt paper, with a cover weight of 250g and content pages weighing 150g. The use of 4-colored Euroscale printing and a UV coating on the cover adds a touch of sophistication to the design.

The Beer Culture Report 2020 measures 280 x 215 mm when closed and expands to 280 x 430 mm when opened. It consists of 4 cover pages and 64 content pages, providing a comprehensive overview of the Austrian beer culture landscape. With a circulation of 1700 copies, the report is targeted at specialists in the hotel and catering trades, food stores, specialized journalists, and anyone interested in Austrian beer culture.

The research for the Beer Culture Report 2020 was conducted by the market research institute, using a combination of online and telephone surveys. The target group consisted of the entire Austrian population aged 18 and over, with a total sample size of 2,090 surveys. The report presents the findings in a visually appealing and easily digestible format, offering a comprehensive overview of Austrians' interest, knowledge, and responsible consumption of beer.

The Beer Culture Report 2020 was a creative and technical challenge, as it required transforming a large amount of data into visually compelling graphics. However, the collaboration between Brau Union Osterreich, the market research institute, and Red Bull Media House GmbH successfully overcame these challenges, resulting in a report that is both informative and visually captivating.

Published in November 2020, the Beer Culture Report 2020 is a valuable resource for anyone looking to gain a deeper understanding of Austrian beer culture. It not only showcases the passion and dedication of Brau Union Osterreich but also highlights the rich and diverse beer culture that is deeply ingrained in Austrian society.

As a recognition of its excellence, the Beer Culture Report 2020 was awarded the Bronze A' Design Award in the Advertising, Marketing, and Communication Design category in 2021. This prestigious award honors designs that demonstrate outstanding creativity, technical skill, and contribute to improving the quality of life.